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HVACr Arkansas Academy is an HVAC training school based in Springdale, Arkansas, offering career-focused education for students looking to enter the HVAC industry. Their programs include HVAC certification, trade school enrollment, and hands-on career training for entry-level technicians and adults pursuing a new career path.
The project focused on creating a high-converting landing page paired with a Facebook ads campaign designed to generate qualified leads and increase enrollment inquiries for the academy.
Client
HVACr Arkansas Academy
Service Provided
Landing Page Design, Facebook Ads & Lead Generation
YEAR
2025
Generate Qualified Leads for HVAC Training Programs
The primary goal was to create a dedicated landing page and paid advertising funnel that clearly communicated HVACr Arkansas Academy’s training programs while driving consistent, high-quality enrollment inquiries. The campaign needed to appeal to adults seeking career changes, trade school students, and local Arkansas residents interested in HVAC certification. By pairing conversion-focused landing page design with targeted Facebook advertising, the objective was to move beyond word-of-mouth and build a reliable lead generation system for the school.
Improving Lead Quality and Building a Consistent Funnel
Before the campaign, HVACr Arkansas Academy lacked a strong landing page and relied heavily on word-of-mouth and inconsistent inquiries. Existing traffic did not convert well, and lead quality was lower than desired, making it difficult to scale enrollment efforts. The challenge was to improve messaging, structure the offer clearly, and build a focused funnel that filtered for serious prospects while keeping cost per lead efficient.
Stronger Ad Performance and Clearer Enrollment Path
The final result was a streamlined landing page optimized for HVAC training enrollment, supported by a Facebook ads campaign designed to attract and convert qualified prospects. The improved funnel generated leads more consistently, increased inquiry volume, and lowered cost per lead compared to previous efforts. Clear messaging and a simplified enrollment process made it easier for potential students to understand program options and take action, while increased visibility helped position HVACr Arkansas Academy as a viable career training option across Northwest Arkansas.
