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Central Nebraska Trimlight specializes in permanent outdoor lighting designed to help homeowners and businesses celebrate holidays, events, and everyday moments with fully customizable exterior lighting.
They partnered with Moore's Designs to build a stronger lead-generation strategy through Facebook advertising, reaching more homeowners throughout Central Nebraska and turning local awareness into new sales opportunities.
Client
Central Nebraska Trimlight
Service Provided
Facebook Advertising & Lead Generation
YEAR
2026 – Present
Generating More Qualified Leads Through Facebook Advertising
The goal was to create a consistent source of new leads for Central Nebraska Trimlight through targeted Facebook advertising. Rather than relying solely on organic awareness and referrals, we wanted to put their permanent outdoor lighting services directly in front of homeowners who were most likely to be interested in upgrading their property. Our focus was on building campaigns that showcased the visual impact of Trimlight, communicated the benefits of permanent lighting, and gave potential customers a clear path to request more information or an estimate.
Turning a Visual Service Into Consistent Local Leads
Permanent outdoor lighting is a highly visual service, but reaching the right homeowners at the right time can be challenging. Central Nebraska Trimlight needed a way to increase awareness beyond their existing audience while ensuring their marketing was reaching people within the areas they actually serve. The challenge was to develop Facebook campaigns that could quickly communicate the value of permanent lighting, capture attention in a crowded social feed, and convert that interest into actionable leads for the sales team.
A Dedicated Lead Generation Channel for Continued Growth
The result is an ongoing Facebook advertising strategy built around generating new opportunities for Central Nebraska Trimlight. Through targeted audiences, service-focused messaging, and engaging ad creative, the campaigns provide the business with a dedicated channel for reaching prospective customers throughout its service area. As our work together continues, we’re also expanding the partnership into additional marketing initiatives designed to strengthen the brand both online and offline.
