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Pacific NW Lighting specializes in permanent exterior lighting that gives homeowners a clean, concealed lighting solution for holidays, special occasions, and year-round use.
They partnered with Moore's Designs to expand their reach through Facebook advertising, generate new leads, and put their services in front of more homeowners throughout their local market.
Client
Pacific NW Lighting
Service Provided
Facebook Advertising & Lead Generation
YEAR
2026
Generating More Local Leads Through Facebook Advertising
The goal was to create a consistent digital advertising strategy that would introduce Pacific NW Lighting to more homeowners and generate new opportunities for their permanent lighting services. Our focus was on using Facebook advertising to showcase the visual impact and convenience of permanent lighting while giving interested homeowners a simple path to learn more and request an estimate.
Standing Out in a Competitive Home Service Market
Permanent outdoor lighting is a highly visual service, making Facebook a natural platform for reaching potential customers. The challenge was ensuring Pacific NW Lighting stood out in busy social feeds while reaching homeowners within the areas they serve. The campaigns needed to quickly communicate the value of a permanent lighting system, demonstrate how it improves the exterior of a home, and turn that initial interest into meaningful inquiries.
Creating a Consistent Channel for New Leads
Our Facebook advertising campaigns have helped Pacific NW Lighting increase local visibility and create a more consistent source of new leads for their permanent lighting services. Through ongoing creative testing, audience refinement, and campaign optimization, we’ve continued improving the strategy and helping the business reach more potential customers throughout its service area. The campaigns remain an ongoing part of their marketing strategy as we continue working to strengthen performance and generate new opportunities.
